I’m Juho-Taneli Henell. I hope I pronounced that correctly. I design logos and visual identities for businesses and people all around the world.

I’ve done so for the last ten years. In those years I’ve had the honour to work with some amazing businesses of all sizes from all around the world. My work can be seen in the skies above Florida, beneath the northern lights of Lapland and all over the world wide web.

My work and everything I do revolves around one principle:

Simpler, but better.

In a world that’s constantly evolving it’s the simplest designs that stand the test of time. A wheel. A ruler. A table. These are all examples of designs that haven’t changed much since their invention. I want my work to be the same way. I design my logos and identities in a way that they will be good looking in fifty years as they are today. No one knows what the future holds. That’s why I want my work to be functional and adaptable to whatever comes next. In other words, my work is simpler but better.

My goal is to make work that’s strategic, not just aesthetic. I put intention into everything I create. I won’t show you dozens of logos, tossing endless options your way to see what sticks. Instead, I’ll start by listening to who you are and who you want to be. Then, I’ll present work I feel confident about— logos that feel simple yet unique, identity systems I’ve tested in countless iterations, and concepts I truly believe will set you apart.

Juho has an eye for design like very few that I’ve worked with, and I’ve worked at Apple for 10 years! Brilliant work, super responsive and great to work with.

Filip Iliescu

Engaging Juho to create my new firm’s brand has been a truly innovative, thought provoking, and immensely rewarding process.

Ingjerd Leirstein Bøkenes

Juho did great work for our company by really pushing the limits to come up with something that worked for our brand.

James Middleditch

Juho made us feel important in the process and left us with what one of our Instagram followers called “a masterpiece of graphic design”.

Matthew Betancourt

Hopefully, working with me feels as different as my designs. I’m not an agency, nor will I ever be one. I’m human. I’m a person. I want to work with my clients, not for them. That’s why I only take on projects that I’m excited about, and treat every client like a big one.

If you have a project you are passionate about and you think we’d be a great fit, get in touch with me whatever way you’re most comfortable. I’ll reply sooner than you think.